Engaged Thinking Associates is a training and consulting organization focused on the engagement of the intellectual capital within the organization. Engaged thinking is a person-centered approach to innovation. It is the organizational framework used to engage consumers and human capital from design to launch of products and services.
Product and service development will have as its objective the creation of holistic solutions to meet the functional and emotional needs of consumers.
Through the empowerment and engagement of employees, the total experiences and knowledge of an organization can be leveraged to design products and services driven by the user’s journey.
Engaged thinking ultimately empowers the consumer then to better interact with and manage the products and services that have been designed with his/her story in mind.
Training services include webinars, guided online courses, self-paced on demand courses and workshops.
Consulting services include client specific workshop development and product design strategies based on engaged thinking principles including:
Clients include the private sector, NGOs and/or public agencies interested in better understanding theories of engagement.
Sector focus: Health, Sustainable and High Tech Innovation
Engaged Thinking Associates is seeking instructors, product/service providers and/or consultants in the following areas:
Contact Dr. Minna Allarakhia at firstname.lastname@example.org to learn more about our services and partnership opportunities.
The Engaged Thinking Academy is the training arm of Engaged Thinking Associates. We have developed the engaged thinking framework based on years of research with our partners to enable organizations to holistically consider the needs of employees and customers alike across the innovation and product value chains.
The objective of Engaged Thinking is to consider the whole person-their needs, goals and preferences-in the development of engagement strategies.
Dr. Minna Allarakhia is faculty in the Management Sciences online program at the University of Waterloo, Ontario, Canada. She offers the following courses in the Management Sciences online program: Strategic Management of Technology and Innovation, Sustainability Management, and Global Management. These courses offer students the opportunity to participate in design thinking, change management and inclusive business exercises with the goal of engaging stakeholders across the innovation value chain.
Management Sciences students primarily from across North America (Canada, the U.S. and Mexico) work in a variety of sectors including: information and communication technology, finance, insurance, the natural resource, retail, the pharmaceutical, healthcare, the public service and education sectors.
Dr. Allarakhia is the founder of Engaged Thinking Academy. The frameworks used by the Academy are based on research conducted by our partner organization BioEndeavor Inc.-a non-profit that seeks to understand and develop the associated models of engaged thinking. BioEndeavor is currently conducting a large scale study to understand models of engagement in the sustainable product development and health innovation arenas.
© Engaged Thinking Associates Inc, 2018.